Together with the world’s leading machinery and plant manufacturer Dürr, we were once again able to impress a jury with our joint performance – this time at the German Brand Award. The competition is considered one of the most important German brand awards and pushes the design-oriented economy even further.

Dürr’s new corporate design won the Excellence Award in the “Brand Design” category. “We are very pleased to receive this award, as it confirms our performance,” says Susanne Wacker, Founder and Managing Partner.

To the project

The Dürr company stands for strong expertise in the fields of automation and digitalisation. “In the new visual language, we wanted to combine Dürr’s many years of technical expertise with its future orientation and create recognisable and convincing design elements,” says Daniela Nett, project manager of the corporate design relaunch at Dürr.

“The newly developed design deliberately emphasises Dürr’s traditional strengths, but essentially highlights the company’s innovative strength,” adds Wolfram Schäffer, Founder and Managing Partner. The joint creative process between the agency and the company also contributed significantly to the result. The resulting corporate design manages to make the brand even more tangible and enables a visual, consistent presence in all channels – with a digital brand impact.

“Our new design has convinced internally and also externally, and often even inspired. At the same time, it conveys clarity and precision – for us as a globally operating technology group, this is a very successful combination”,Dr Sunia Lausberg, Senior Manager Marketing, Dürr Systems AG.


is a competition of the German Brand Institute and makes brand success visible in a unique way. The Institute was founded by the German Design Council and GMK Markenberatung to strengthen brand management as a decisive success factor for companies in the national and international competitive environment. It sees itself as a source of impetus for the German brand industry, bringing together the most important brand makers and stimulating dialog.


At this year’s Automotive Brand Contest, four projects receive an award from the renowned design competition. With the clients Porsche and Dürr, design hoch drei wins the “Best of Best” award for top performance in the “Corporate Publishing” and “Brand Design” categories. In addition, there is a prize in the “Digital” category for the Daimler Supplier Portal and another corporate publishing award with the Porsche Christophorus XL issue “The people issue”.

“We are very pleased that we were able to inspire and convince the jury in a wide variety of categories – this confirms our interdisciplinary orientation,” explains Wolfram Schäffer, founder and Managing Partner. For design hoch drei, the focus is always on the development of emotionally tangible and design-strong communication, whether for digital solutions or in overarching image communication.

Roads to Taycan

For Porsche’s first all-electric sports car, the Taycan, an illustrated book was designed that documents the various stages of vehicle testing in a clear and focused way – always with an eye for the right moment and the relevant detail. “Roads to Taycan” won the “Best of Best” award in the “Corporate Publishing” category.

The second award in this category went to the Christophorus XL edition “The people issue”, which impressed with its purist, personal and individual style. It was created in close cooperation with Delius Klasing Verlag.

To the Roads to Taycan project
To the Christophorus project

Design-Refresh for Dürr

The owner-managed agency was also able to convince with the new corporate design for the plant and machinery manufacturer Dürr. “As a traditional brand, Dürr is also a provider of digital solutions for Industry 4.0, and it is precisely this development that we wanted to make visible. We emphasize the known strengths and significantly highlight the innovative power of the company,” adds Susanne Wacker, co-founder and Managing Partner.

To the Project


Another award went to the Daimler Supplier Portal – a digital platform in which more than 150,000 users work every day. It is the basis for collaboration between Daimler and its suppliers worldwide.

To the case film

“We would also like to take this opportunity to thank our customers once again for their great cooperation and trust – that’s what makes results like this possible,” adds Susanne Wacker.

The Automotive Brand Contest is an international design competition for the automotive industry and rewards outstanding product and communication design. The focus is on the holistic staging of the brand across all media and products. The award is presented by the German Design Council, which supports the industry in achieving consistent brand added value through design.

CORONA-UPDATE: Ethics and A.I.

Dear participants and people interested in A.I., unfortunately the event “”Ethics and Communication on the Use of Artificial Intelligence in Companies”” at the Max Planck Institute for Intelligent Systems in Tübingen had to be cancelled for the time being due to the corona virus.

As a small but nice compensation, we recommend a new podcast on the topic of A.I. and communication, which our event partner Storymaker produced together with the speaker Jan Berger, CEO of the think tank 2bAhead.

Click here to listen to the podcast



Together with our partners Storymaker, Kavallerie and Kreissparkasse Tübingen, we are organizing an evening around the topic of ethics and A.I.. Everyone who is concerned with the questions of the future is cordially invited.


What happens when intelligent systems take over our communication and our decisions? What rules do you follow? A pure logic like the supercomputer HAL in Stanley Kubrick’s sci-fi masterpiece 2001 – A Space Odyssey? Or human ethics? And what do companies today need to know in order to deal ethically with A.I.? These and many other questions will be discussed at the evening event.

Cyber Valley Tübingen/Stuttgart

In Tübingen, two areas of expertise meet: a long tradition of ethics and A.I. experts. Under the term Cyber Valley, researchers from science and industry are pooling their research activities in the field of artificial intelligence. Funded by the state of Baden-Württemberg, the Cyber Valley partners will establish new research groups and chairs in the fields of machine learning, robotics and computer vision.


  • Dan Jeffries, futurist, thinker and systems architect: “When AI goes wrong and how to fix it fast”
  • Jan Berger, CEO of 2bAhead ThinkTank: “Corporate Digital Responsibility – just another buzzword?”


  • HOMO EX DATA – An audiovisual piece about the utopian dimension in the relationship between technology and humans.


March 04, 2020 – Admission: 18:00 – Start: 18:30

Max Planck Institute for Intelligent Systems
Max-Planck-Ring 4, 7206 Tübingen, Germany


Winner at the German Design Award

GD-Award for design hoch drei

For the communications presence of the Bosch Mobility Solutions division, design hoch drei wins the German Design Award in the Brand Design category. The competition honors innovative projects that are groundbreaking in the German and international design landscape. An international jury of designers and business representatives awards the winners. The German Design Award takes it upon itself to be a competition that advances the design-oriented economy.

For Bosch and design hoch drei, it is yet another award. The communication appearance already received the special award “Best of Best” at the Automotive Brand Contest in September. Now the brand design was also able to convince in a broader competitive environment. It is a confirmation of the good cooperation and the courage to place more emphasis on design quality in the B2B industry.

The communication appearance of Bosch Mobility Solutions convinces with a clear, reduced design language, the futuristic imagery and the consistent communication of benefits.

You can see an excerpt of our work for Bosch Mobility Solutions here.
You can learn more about our design philosophy “Elegant Simplexity” here.

“Best of Best” at the Automotive Brand Contest

ABC-Award for design hoch drei

For the communications presence of Bosch’s Mobility Solutions division, design hoch drei received the prestigious design award in the “Brand Design” category with the special “Best of Best” award. The award was given for the holistic communication presence that we developed and implemented.


Susanne Wacker, Founder and Managing Partner

We have been working for Bosch Mobility Solutions for around five years, realizing projects for print, digital, moving image and live communication. With 47 billion euros at last count, Mobility Solutions is Bosch’s strongest business sector in terms of sales. In addition to components and systems, the product portfolio increasingly includes software, digital and sharing services.

The Automotive Brand Contest is an international design competition for the automotive industry and is one of the world’s most important industry competitions. The award is presented by the German Design Council. The Council supports the industry in consistently achieving brand added value through design.

You can see an excerpt of our work for Bosch Mobility Solutions here.