DESIGN-REFRESH FOR DÜRR
As a plant and machinery manufacturer, Dürr is a traditional brand worldwide. The company is a technology leader in many of its business areas and a role model for Industry 4.0 with its own digital solutions. design hoch drei developed a new corporate design that emphasises the old strengths and complements the new competencies. At the same time, the brand now appears more striking, precise and inspiring.
CLIENT Dürr Systems AG
INDUSTRY Plant and mechanical engineering
SERVICE Corporate design
MODERN, COURAGEOUS AND SELF-CONFIDENT
TEACHING NEW ELEMENTS
The design principle is characterised by fresh colours and concise design elements that can be flexibly combined. When combined, the basic elements offer a broad and flexible repertoire of possibilities to suit different media and to communicate in the desired tonality. In this way, informative, playful designs can be created that still have a uniform style and that are recognisable as Dürr.
IMAGERY AND TYPOGRAPHY
Uniform icons, illustrations, photography, renderings - create a consistent and coherent visual world. The new image aesthetic conveys a clean, precise and fresh environment in which Dürr's technical competence is emphasised. This is complemented by the striking use of type throughout the design.
CONSISTENTLY DIGITAL: ONLINE CD-MANUAL
The CD manual is not just a manual, but an online platform. It can be updated more flexibly and is easier for users to access.
COMMUNICATION IN SPACE
Every two years Dürr invites customers from all over the world to its own in-house exhibition at the company headquarters. The visual staging of the week-long event was handled by design hoch drei. The corporate design was presented to the public for the first time at the event.