Herrenknecht AG is a frontrunner in their industry. As a technology leader, they aim to lead the way in all areas. This is not only expressed in their engineering competence, but also though their communication. We designed a new global website to give the Herrenknecht brand a bigger platform, provide customers with more information content and give sales a stronger digital touchpoint.
CLIENT Herrenknecht AG
INDUSTRY Mechanical Engineering
SERVICE Concept, Design & Content
DIGITAL JOURNEY: THE USER IS KING
In order to better adapt the content and user guidance to the needs of the customers, personas of the Buying Centre's target users were created together with Herrenknecht at the beginning of the project. Their customer journey forms the basis for the structure of the website and the in-depth content was adapted to their needs. The structure was simplified, content was linked and dead ends were removed. All in order to reach the goal with as few clicks as possible and to make the brand an optimal experience for everyone.
GET IN TOUCH: GET TALKING
The new website is no longer a static stage, but encourages dialogue between brand and visitors. Thanks to a dynamised contact partner module, the right experts for the topic are always displayed. Furthermore, Herrenknecht can also dynamise content and play it out depending on the user's interest. In addition, a new newsroom combines press relations, social media and corporate content.
INTERFACE SYSTEM: MODULAR DESIGN
Following the Atomic Design methodology, everything from the smallest design element to the page layouts was developed. The lowest common denominator is the foundation for the modular structure. In this way, the design can be easily scaled. Because the days of strict template are over: thanks to a modular design system, individual pages can be built flexibly and with variety. Content is now prepared in a modular way, without necessarily following a pattern. Prototypes can be created quickly and intuitively to test the effect. Existing content can also be easily updated, expanded or adapted.