Efficiency with a new look
How can customers understand and experience the promise of greater efficiency? This was the challenge posed to us by the technology manager CHG-MERIDIAN. A highly complex task, because the company is shaping the digital transformation throughout the world with financing and technological consulting. Together we developed a convincing brand identity and present it on the new corporate website.
CLIENT CHG - MERIDIAN
BRANCH Technology Management
SERVICE Concept, content and design
TECHNOLOGY YOU CAN TOUCH
Industry 4.0 up close: Our new imagery for CHG-MERIDIAN shows people and how technology makes their work easier. The new branding makes the brand recognizable everywhere and at the same time symbolizes CHG-MERIDIAN's services.
In the interest of efficiency, not only did the website design received an update, but the website structure was also revised. A sensible click strategy makes it easier for visitors to find their way around the website and find important content immediately.
ELEGANT AND EMOTIONAL: THE NEW BRAND IDENTITY OF CHG-MERIDIAN
GOES WITHOUT SAYING
Simple comprehensibility contributes to efficiency. This is now also reflected in the texts: clear language and cleanly prepared content. This makes the complex services more tangible for customers.