Design hoch drei Engineers of Elegance
Design hoch drei Engineers of Elegance

Efficiency with a new look

How can customers understand and experience the promise of greater efficiency? This was the challenge posed to us by the technology manager CHG-MERIDIAN. A highly complex task, because the company is shaping the digital transformation throughout the world with financing and technological consulting. Together we developed a convincing brand identity and present it on the new corporate website.

CLIENT CHG - MERIDIAN
BRANCH Technology Management
SERVICE Concept, content and design

TECHNOLOGY YOU CAN TOUCH

Industry 4.0 up close: Our new imagery for CHG-MERIDIAN shows people and how technology makes their work easier. The new branding makes the brand recognizable everywhere and at the same time symbolizes CHG-MERIDIAN's services.

DIGITALLY MANIFESTED

In the interest of efficiency, not only did the website design received an update, but the website structure was also revised. A sensible click strategy makes it easier for visitors to find their way around the website and find important content immediately.

ELEGANT AND EMOTIONAL: THE NEW BRAND IDENTITY OF CHG-MERIDIAN

GOES WITHOUT SAYING

Simple comprehensibility contributes to efficiency. This is now also reflected in the texts: clear language and cleanly prepared content. This makes the complex services more tangible for customers.

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