Welcome to the
New Underground

bauma is a trade fair of superlatives: 3,700 exhibitors from 63 countries present their innovations on an area of 617,000 square metres. Among them is Herrenknecht, the world market leader in mechanised tunnelling. Herrenknecht present the underground of the future in multimedia form with a new trade fair concept.


The chair manufacturer ONGO® has made a name for itself in the industry with active sitting. The product portfolio mainly comprises of ergonomic stools with a health aspect. Our task was to develop the communication of a product innovation in a segment that is new for ONGO®. The aim was also to give the brand new impulse.

Herrenknecht Academy

For our client Herrenknecht, we created a showroom that is more than just a showroom. The result is a polyvalent space that conveys an elegant overall image and at the same time illuminates the brand in its facets.

Clarity through reduction

How do you show components and systems that are not visible? How do you arouse curiosity for complex technology? And how do you make their significance for the mobility of the future tangible? For our client Bosch, we were able to answer these questions quite clearly: by reducing them to the essentials.

Didactically diverse

There are many ways to use energy efficiently in industrial plants. Festo knows them all. In the company’s showroom, the complex knowledge is to be communicated in a creative and understandable way. For experts and for people unfamiliar with the subject.