The chair manufacturer ONGO® has made a name for itself in the industry with active sitting. The product portfolio mainly comprises of ergonomic stools with a health aspect. Our task was to develop the communication of a product innovation in a segment that is new for ONGO®. The aim was also to give the brand new impulse.
CLIENT ONGO® GmbH
INDUSTRY Office furniture
SERVICE Strategy, naming, conception, exhibition stand and motion design
DYNAMIC AND CREATIVE
The product appearance is fresh, clearly distinguishes itself from the established industry giants and activates the target group's own creativity. New room concepts are possible with the ONGO® Wing: It transforms from a classic office swivel chair to a standing stool.
THE STAND TO THE CHAIR
A prototype of the ONGO® Wing celebrated its world premiere at orgatech 2018 - in a booth designed just for it.