How does a new benchmark product appear in the right light? For our client Mercedes-Benz, we perfectly illuminated the topic of digital light for the Geneva Motor Show. For this, we conceived and designed a media package consisting of a key visual and 3D infographics. It quickly became clear to everyone: Mercedes-Benz is a first mover in the automotive industry.
Branch: Automotive
Radiantly beautiful –
Technical Processes
Technology is becoming more complex and multi-layered, and its benefits for users are not always immediately apparent. With infographics and a focus on the essentials, technical processes become tangible and interrelationships understandable to the viewer at a glance.
Data Mapping
Figures, data, facts – more and more every second, but only a few find their place in public attention. The right staging is crucial. Companies need a creative and appealing design of infographics to communicate successfully.
Future Vision
Innovation-driven companies face the communicative challenge of making topics such as Industry 4.0, digital transformation or smart city tangible for their customers. The vision of the future is therefore becoming increasingly important in brand communication: the brand is becoming a projection screen for inspiring future worlds.
Clarity through reduction
How do you show components and systems that are not visible? How do you arouse curiosity for complex technology? And how do you make their significance for the mobility of the future tangible? For our client Bosch, we were able to answer these questions quite clearly: by reducing them to the essentials.