Technology is becoming more complex and multi-layered, and its benefits for users are not always immediately apparent. With infographics and a focus on the essentials, technical processes become tangible and interrelationships understandable to the viewer at a glance.
CLIENT Daimler AG / Mercedes-Benz / Porsche AG / Robert Bosch GmbH
SERVICE Workshops, conception and design
A GRAPHIC SAYS MORE THAN A THOUSAND WORDS
In order to successfully communicate a product and its function, the technical interrelationships, modes of action, process steps and use cases must be easy to understand. Infographics are perfectly suited for this, both visually and in terms of content: Any content can be translated into an emotional, effective and understandable visual language.
"COMPANIES USE ENGAGING INFOGRAPHICS TO CONVEY NOT ONLY TECHNICAL KNOW-HOW, BUT ALSO THE SKILLS TO COMMUNICATE SUCCESSFULLY."
"INFOGRAPHICS VISUALIZE TECHNICAL PROCESSES IN A CLEAR, EMOTIONAL AND COMPREHENSIBLE WAY. NEITHER WORDS NOR IMAGES ALONE CAN CONVEY COMPLEX CONTENT IN SUCH A TANGIBLE WAY."
Technical Processes infographics take a different perspective. They are aimed at the user and demonstrate the benefits. They bring the product to life with 3D renderings, illustrations, photographic stagings or animations.