Innovation-driven companies face the communicative challenge of making topics such as Industry 4.0, digital transformation or smart city tangible for their customers. The vision of the future is therefore becoming increasingly important in brand communication: the brand is becoming a projection screen for inspiring future worlds.
CLIENT Daimler AG / Mercedes-Benz / Robert Bosch GmbH
SERVICE Concept, design and production support
THE FUTURE HERE AND NOW
In order to visualize a brand's vision of the future, a lot of things have to come together: for example, an understanding of brands, a feel for trends, technological know-how and, of course, the desire to try something new.
"CAPTURING THE VISION OF THE FUTURE WHILE GIVING THE VIEWER'S IMAGINATION THE SPACE IT NEEDS."
THE DESIGN OF THE FUTURE
The staging of future worlds: Whether 3D renderings, illustrations, photography or animations - the important thing is to put the vision into a comprehensible form.