Silent architecture attracts visitors
How do you stage a luxury car to impresses, even without a spotlight? And how do you design a museum without competing with the actual object of desire? Our silent architecture sets the course for the success of the S-Class special exhibition.
CLIENT Daimler AG
INDUSTRY Automotive industry
SERVICE Concept and exhibition design
EXHIBITION LOCATION Mercedes-Benz Museum, Stuttgart
BIG STORY - QUIET TONES
No pompous design, no loud staging. Instead, the focus is on the essentials: the S-Class models and their history. Their story is told in its entirety, for the first time. Unobtrusive and elegantly designed. The special S-Class is made to feel tangible for 173,000 visitors.
6 months
exhibition duration
800 SQM
area
173,000
visitors