Clarity through reduction
How do you show components and systems that are not visible? How do you arouse curiosity for complex technology? And how do you make their significance for the mobility of the future tangible? For our client Bosch, we were able to answer these questions quite clearly: by reducing them to the essentials.
CLIENT Robert Bosch GmbH
INDUSTRY Automotive engineering
SERVICE Exhibition concept and design
PROJECT TIMEFRAME since 2013
EXHIBITION LOCATION Trade fairs worldwide
SCULPTURAL EYE-CATCHER
Sculptural, white exhibits create the stage to properly showcase Bosch components. Aesthetically and functionally designed, the exhibits create a fascinating approach to technology. The design is elegantly restrained so that attention is focused on the essentials - and Bosch technology thus becomes visible at trade fairs worldwide.
71
Exhibits in original size
677
Bosch components on display
⁓ 900
Trade show appearances and events worldwide
ART DRIVES US
It all started in 2013 with an exhibit for engines. Our task: to showcase Bosch's systems expertise. Our idea: abstract white models of the engines with some detail. The highlight: the real Bosch components really stood out on the models and created an awareness of their interaction.
TECHNOLOGY IN ITS MOST BEAUTIFUL FORM
Good concepts are convincing in that they are both changeable and consistent. From the engine to the motorcycle was therefore not a great leap but rather a consequence. White had proven itself as a projection surface for innovative technology.
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THE ADVANTAGE OF VARIETY
White stands for clarity. White is an expressive concept. It creates space for possibilities. Possibilities that we also used for the scooter exhibit to clearly convey the advantages of Bosch components.
NO PROPHECY
BUT REALITY
The white space serves as a placeholder for the future and makes possibilites visible. Bosch is systemically relevant - especially for visions of the future in automated driving.