Roads to Taycan
The Taycan is Porsche's first purely electric powered sports car. It stands for the beginning of a new era. The exclusive Christophorus coffee-table book 'Roads to Taycan' shows the various stages of the test drives in an impressive and personal way.
CLIENT Dr. Ing. h.c. F. Porsche AG
INDUSTRY Automotive
SERVICE Corporate Publishing
AWARD Automotive Brand Competition Best of Best Award
WITH AN EYE FOR THE RIGHT MOMENT
The book design and layout focuses on the strong, impressive pictures by Christoph Bauer. These are accompanied by quotes from the participants of the test drives. The coffee-table book is filled with action - with photos of very special moments, the details and the right perspectives. All this is also reflected in the external design of the book. Fascinating and effective.
"FROM THE ENGINEER TO THE SOFTWARE DEVELOPER AND THE DESIGNER TO THE SALES AND FINANCE EXPERTS, IT IS CLEAR TO EVERYONE: HERE WE ARE CREATING A NEW WORLD FOR PORSCHE."
Stefan Weckbach, Head of Taycan Series
1,000
Test drivers, technicians and engineers
30
Countries
6,000,000
Kilometres travelled